Ahmetova Veronika Vorontsova Ksenia Kaplan Angelina Kulchitskaya Evgenia Novoselova Anna Osipova Maria Soydova Alexandra Khovanskaya Ekaterina 1 Business users research Euromonitor Bloomberg SimilarWeb BuiltWith Simply Measured Market Segmentation Report Secondary information research Google trends AppStore reviews Irecommend Otzovik.com Creating marketing Strategy from the insights Fully defining market position 2 Targeting at people, who work in those areas based on LinkedIn profiles First ideas E-mails targeted at people in marketing/graphic design Emphasis on simplicity of PicsArt in usage Using PicsArt as a social network/platform for discussions Conferences on visual content for marketers, designers Questions to the company